DOE NI Make Their Yearly 'Road Safety' Advert.

So. Did you watch the video?
In what seems to be the DOE's yearly competition to outdo last years advert, they've come out this time around and just flat out killed a bunch of kids.  (flat out..see what i did there).

If you didn't watch the video (and you wouldn't want to. I feel like i should have maybe said that somewhere before the video) here's the summary.
A class room of kids goes out on a field trip to Lady Dixon Park
A man is driving a car too fast.
The man flips the car on the corner (somehow).
The children get smushed.

All of this backed by an acoustic version of Sweet Child O' Mine by known road safety advocates, Guns N' Roses.

In an exclusive, The Norn Iron News have obtained the minutes from the meeting that decided on the content of the advert. Names have been redacted for obvious reasons.

Minutes from the Department Of The Environment (Northern Ireland) road safety campaign meeting. April 2014

*irrelevant notes removed - ed*

Advertising person 1: So, what do we do this time? We've killed lots of people in our adverts, handicapped quite a few and had a lot of barely passable graphic content.  You, Advertising Person 2 - What was our most powerful advert to date??

Advertising person 2: Probably that one where there was that kid playing football in his garden, then a man lost control of his car and it rolled over the hedge and killed him.

Advertising person 1: Yes, that was my favourite to date.  But what can we do to top that? What will shock people more than killing a child?

Advertising person 2: Er..killing like...15 of them?

Advertising person 1: Goddamit Advertising person 1...you're a goddamn genius. You have whatever budget you need, make it happen.

Advertising person 2: Should we maybe change the scenario a bit? Make the driver someone different, like a woman or an elderly person. Or perhaps find a way so it's not a car inexplicably rolling several hundred feet?

Advertising person 1: Dammit man, it's always a man in his 20's - you know this.  They're the only ones who drive dangerously.  As for the car rolling.  Did you know that it's possible for your car to suddenly roll for no reason, even when you're stationary? It's been checked, it can happen.  Now stop with the stupid ideas and focus on the good one.  Get out there and kill those children.

End Of Minutes

As you can see, the meeting was straight forward and a total success.  If there were Baftas for advertisements, this one would be sure to win the 'Best Graphic Advert in the PSA Category'.  I've no doubt that the kid of people who drive like maniacs will get a sudden burst of realisation when they see the consequences of their dangerous driving in a one minute advertisement on television (post watershed of course).